Eva logo

Meet Eva: an AI-powered shopping experience that simplifies home renovations.

Client: Eva / Inspolation, Inc.
AI Strategy, Product Direction & Design: Claire Tomm

From vision to reality.

Eva empowers renovators, realtors and flippers.

Two people, a woman holding a plant and a box, smiling and looking happy in a home environment with greenery outside.

Upload an inspiration photo and Eva will identify the style and elements to match them with curated, shoppable products that are budget- and style-aligned. Eva subtly helps users understand and select from product recommendations and avoid costly mistakes.
Create a space you love, stress-free.

Designed for impact.

A more immersive, shoppable experience drives business value

Button with downward arrow and the text 80%

Shoppers reduce time spent sourcing products by 80%

Text reading '250+' with an upward arrow symbol.

250-500 more Eva Pro subscription conversions per month

An arrow pointing upward next to the text '60%'.

60% increase in Mood Board creation, a leading indicator for purchases

A beige upward arrow followed by the text '100%' on a gray background.

Additional affiliate revenue from increased purchases doubles ARR

Renovation roadblocks.

Most renovation projects are abandoned because homeowners get stuck.

Statistics about homeowners and interior designers overlaid on a blurred construction or home renovation background, including a yellow hard hat and construction tools.
Icon of a person and a cloud representing cloud computing or online profile.

Inspiration without
action:

Platforms like Pinterest and Instagram offer endless design ideas but rarely provide direct links to purchasable products.

Magnifying glass over a plate with a pencil resting on the edge

Ineffective
search tools:

Traditional reverse image searches can yield irrelevant or unavailable products and fail to consider factors like budget, location, or current stock.

A sad cartoon face with a worried expression, resting on hands, surrounded by arrows pointing outward.

Decision fatigue and cognitive overload:

The overwhelming number of choices and the complexity of coordinating various design elements can lead to frustration and indecision.

Illustration of a person viewed from behind, with paint swatches, a tile sample, and a caliper on the side.

No professional
guidance:

Many users lack access to interior designers, leading to uncertainty and stalled projects when trying to make cohesive design decisions independently.

Image of a woman sitting on the floor with a quote about Pinterest, overlaid on a semi-transparent background. There is also a guy painting the ceiling in the background.

Eva bridges the gap between inspiration and execution.

AI enhances the user experience:

  • Understands the user’s intent

  • Invites the user into an immersive, interactive mood board

  • Offers timely, friendly, actionable advice

AI computer vision Room Matcher User Journey Map infographic with columns for Find Inspiration, Take Action, Discover Product, Curate, Explore & Refine, and Decide & Act, and rows including Persona, Emotions, AI-enabled User Action, AI Capability, AI-Human Touchpoint, Value to User, Data Requirements, and KPIs.

Instant product matching to inspiration.

Renovators find inspiration everywhere. Then what? Eva saves users hours of scrolling and turns a frustrating experience into a magical one.

Professional design guidance.

With the AI-enhanced workflow, users can activate AI nudges to receive expert design suggestions.

Practical purchase options.

Once users finalize their mood board, they can download a sourcing sheet with in-stock products and get an exclusive trade discount.

A motivational illustration showing a line connecting two faces, a happy face representing excitement and a frustrated face representing helplessness, with quotes about creating a kitchen and feeling about it.
Hands working on fabric samples and design tools on a table

Design principles for a human-centered approach.

Users aren’t just shopping, they’re building a vision of home.

This AI system influences real, and really expensive, purchasing decisions. Trust, transparency, accuracy, and clarity are non-negotiable.

The principles below serve as a strategic guidepost for user flows, interfaces, and MVP features. Each interaction should reinforce these principles to ensure the product is not only functional, but valuable, enjoyable, and responsible.

A slide titled 'Honor the user's vision' with the subtitle 'Support the user's design intent by translating it into accessible, actionable product options that match their style and budget.' Below it, a small footer reads 'Design Principles' and a logo featuring a quill pen icon.
A slide titled "Explain the magic" discusses transparency in design, emphasizing clear labels and explanations for product choices, with a logo in the bottom right corner.
A digital graphic displaying the text 'Empowerment over automation. Users stay in control with filters, overrides, and the ability to explore alternatives. Accelerate decision-making, don't limit it.' on a muted blue background, with small design principles text and a leaf-colored icon in the bottom right corner.
Design principles slide with gray background, white and pink text emphasizing micro-interactions and nudges for home renovation. Bottom right logo with leaf and pen icon.
A slide with the heading 'Fail gracefully' and text that reads: 'When recommendations fall short, offer smart alternatives and reinforce user agency with next-best suggestions, filters, or human-curated picks. DESIGN PRINCIPLES.' The slide has a dark teal background and a small logo of a leaf icon in the bottom right corner.

The Design Principles translate into a seamless user flow.

Values-backed artifacts align stakeholders and the engineering team on the human-centered experience we aim to create.

Flowchart diagram showing EVGA room matching process, with sections for AI integrated flow and AI assistant as co-pilot, including decision points, user interactions, and feedback loops.

AI-powered solutions to renovation challenges.

Upload inspirational room photos.

AI computer vision analyzes the room for style and elements to understand the user’s intent and stylistic preferences.

Discover personalized product recommendations.

The AI-powered product matching engine identifies similar products in the Eva database. Accompanied by clear, AI-generated explanations, suggestions provide transparency into the selection process and empowers users to make informed decisions with confidence.

Get designer advice to bring it all together

Users can activate AI nudges on their mood board, providing real-time design suggestions, just like having a personal interior designer at your side. These insights help ensure cohesive and harmonious selections, guiding users to make smart product swaps without feeling intimidated or judged.

AI-powered design assistant helps users take action.

An infographic showing a website design process with features like flexible recommendations, persistent chat and CTAs, smart swaps, uploading own elements, and toggling AI advice, illustrated with website screenshots and annotations.

This project demonstrates our ability to strategically apply AI to solve real human pain points.

We were able to bring clarity to a space often defined by overwhelm by leveraging AI frameworks, aligning product vision with user behavior, and balancing thoughtful feature design with intuitive user flows. Tools like Visily, Figma, Magic Patterns, Lovable, Jitter, and Screen Studio enabled rapid iteration and effective storytelling, while cross-functional leadership ensured every element supported both business strategy and the end-user experience.